May 24


You don’t know, what you don’t know…

Have you ever had a moment where you think you had it all figured out only to realize that you might be better off doing something else?

To illustrate, I’ll tell you a story:

I was on a call with a potential client and I was trying to help her. She had enrolled in a course that seemed amazing. It has all the bells and whistles and the bonuses are amazing. It even includes building a website for her. Sounds great, right?

Well, not exactly! What happens after the course? What happens when she needs to make edits to a website that she didn’t build and has no idea how to edit? What happens when she finishes watching the 60 hours of content? She’s been in the program for 3 months and is only in Module 2. 

I’m not kidding, I was about to scream! Courses are great, don’t get me wrong, but it’s about the implementation, not about the knowledge. There is free knowledge on YouTube and you can watch that for free. But one learns best by implementing, especially when it comes to business as a solopreneur.

I have clients who know how to edit the website that I’ve built for them. I am actively offering meetings with them, once a month, to make sure we’re on the right track to grow. 

It is my responsibility to make sure they understand the basics, just like I learned from my mentor, and that they can USE it on their own if they choose. 

The point here is that in life, there are going to be amazing opportunities, but it’s up to us to realize if those opportunities are amazing or if we would be better off doing something else that will serve us best in the future. 

When you see the big picture and understand that you might be chasing the gold but it only LOOKS LIKE gold, that’s when you realize that it might not be the right opportunity for you. And if you make mistakes, move on! 

You don’t know what you don’t know, BUT you can continue to move forward with what you’ve learned!

Has this happened to you? Hit reply and let me know, I’d love to know!


copywriting, email marketing, marketing, preparation, Productivity, target audience

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