June 29


Writing Awesome Subject Lines for Your Audience

Are your emails not being opened? You might consider reviewing your subject lines to entice your audience to open and engage with your emails. Here are some tips to improve your email subject lines and increase your open rates.

  • Keep it short and sweet

The ideal length for an email subject line is around 40-50 characters. This allows the entire subject line to be seen on most devices, including mobile phones. A shorter subject line is also easier to read and scan, making it more likely that your audience will open your email.

  • Use personalization

Personalization is a powerful tool in email marketing. By using your recipient’s name or other personal information, you can create a sense of connection and increase the likelihood of your email being opened. - The power of SEGMENTATION!!!

  • Create a sense of urgency

Creating a sense of urgency in your subject line can encourage your audience to open your email right away. Words like “limited time,” “urgent,” and “act now” can create a feeling of FOMO and prompt your audience to take action.

  • Use numbers and statistics

Numbers and statistics are attention-grabbing and can add credibility to your subject line. Including a specific number or statistic in your subject line can increase your open rates and give you credibility.

  • Avoid spam trigger words

Using certain words in your subject line can trigger spam filters and cause your email to be sent straight to the junk folder. Words like “free,” “buy,” and “discount” are common spam trigger words that should be avoided.

  • Test and optimize

Testing and optimizing your subject lines is essential for improving your open rates. A/B testing allows you to test different subject lines to see which one performs best. You can then use this data to optimize your subject lines and improve your overall email marketing strategy.

Subject lines are crucial for the success of your email marketing campaigns. By following these tips and experimenting with different strategies, you can improve your subject lines and increase your open rates, and click-through rates, to create more engagement and conversions from your audience.


copywriting, email marketing, marketing, Productivity

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