June 8


Unveiling the Limitations of ChatGPT: Why Human Expertise Still Matters

I got on a call with a prospective client and he said, I can just do everything with ChatGPT, why do I need to hire you?

He’s right! ChatGPT, Jasper, and other AI robots can do a lot! But what they can't do is strategize, know what to do with data, and personalize the customer experience...

My mentor always talks about the fundamentals because AI is changing by the hour and there’s so much to learn. Whatever you’re learning about AI, tomorrow it will be obsolete! 

But there are a few things that this prospective client, and others, don’t understand. They need to know:

  • How to use AI and for what purpose…

  • How to understand if the output or data is going to be any good…

  • If they have the right prompts to get the right output… 

What we don’t understand is that someone needs to put the funnel together, AI can give you content but it’s not going to tell you the strategy. 

So yeah, I’m all for advancing, but notice when you hire a copywriter, we don’t just write for others, we analize, interpret, and strategize, and that’s why we’re not robots… 

Makes sense?


copywriting, email marketing, kindness, marketing, preparation, Productivity, target audience

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