Do you know why I got started doing email marketing? I had a friend who has a small brick-and-mortar business. She said, “I can’t even change the phone number on my website”...
I froze! I had done some websites before and I couldn’t believe what I was hearing. If you can’t change the phone number of your website, then how are people going to find you?
And she was stuck! I said that I would build her new website, but when I was done and she was happy, I realized that websites are important, but it’s not going to take care of her clients.
And that’s why, after talking to my mentor a few years ago, I decided to solely dedicate myself to email marketing…
That doesn’t mean that I stopped building websites or stopped creating quizzes or doing Facebook ads, I can still do all of these things, but I see email marketing as the ONE THING that every business needs…
You don’t have a website? We can still be successful with email marketing. You only need an opt-in form and those are free!
You don’t have money to spend on ads? We can still be successful by emailing current and past clients and even growing your list organically!
You’re too busy with your own business and don’t have time to write? Email marketing takes less time than writing a blog, creating videos, or doing any other marketing work.
And it works!
So yes, I lead with email marketing because something that seems so simple can have one of the greatest benefits to your business. I truly believe and have seen the effects of that with my clients.
Do you practice email marketing? Yes? No? Tell me why, I’d love for you to change my mind!